Students will operate their own food truck

A waffle breakfast sandwich (Photo Credit:

I have decided to come full circle and write my last blog post on the same topic as my first: food trucks. However, the difference is that this is about one food truck in particular called Cracked. That’s right, Cracked.

An article in The News-Gazette of East Central Illinois highlighted two University of Illinois seniors who plan to operate their own food truck beginning in August. The food truck will be located on campus and it will serve students breakfast sandwiches from 8 a.m. to 3 p.m. on weekdays.

They have decided to name their business Cracked due to the number of eggs they will be cracking starting in the fall. Aside from breakfast sandwiches, the article also says the truck will serve hash browns, pastries, fresh fruit and coffee.

The students also plan to sell their food at farmer’s markets and cater for parties and companies. Both seniors are students of the University of Illinois College of Agriculture, Consumer and Environmental Sciences.

The reason for them opening the food truck? According to them, breakfast sandwiches are meant to be eaten fresh. Selling them on a food truck will be popular with students, and they also plan to sell them to late-night crowds. The food truck is also an opportunity for both students to pursue their careers, before they have even graduated college.

The article quotes one of the seniors, Jeremy Mandell, who says that he knew he did not want work for anyone; now he will be working for everyone.

Breakfast is my favorite meal of the day, and I would probably go to this food truck for breakfast, lunch and dinner if I had the money. I found this article to be quite interesting considering my first blog post was about bringing food trucks to Towson’s campus. The fact that students are able to open one at U of I shows that students can open one anywhere.

If it were up to me, I would open a food truck that sold waffles. But alas, I am a journalism major and I have no idea how to start a business. If there are any business majors reading this, take this into consideration please. Who doesn’t like waffles?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s